The Good, The Bad And The Unwanted

Being an entrepreneur, it can be a daunting prospect not knowing where your next sale will come from, and it is often that uncertainty that drives you to want to say yes to everyone. It is important to recognise the good from the bad customer. So how can you tell a bad customer from a […]

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Should I Bother With Networking Events?

Attending business networking events is not for everyone, especially if the thought of waking up at 5am every Monday isn’t something you dream of doing. Going to a networking event is something that requires motivation, enthusiasm and in some cases, a reliable alarm clock. Attending or being part of a business networking event, be it […]

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Life’s a Pitch

The popularity of the television programme, Dragon’s Den has grown over the past few years, with its fan base becoming bigger with every series. Proving that despite the sweaty-palmed pitches in front of the dragons hasn’t put many entrepreneurs off. Pitching is like Marmite – either you love it or you hate it. Either way, […]

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What does Scottish independence mean for SMB’s?

The Scottish independence vote is heating up this week, so we have been busy noting down some of ways the vote may impact SMB’s. With Alex Salmond voting for YES and Alistair Darling voting NO, all you really want to know is how this may affect you and your business. The Scottish Independence vote has […]

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Are you engaging?

If you are a small business owner with little to no marketing experience, knowing what to say when it comes to your marketing strategy can be a little daunting. Hiring a copywriter can help persuade someone to buy a product, or influence their beliefs that could in turn transform your business into a more desirable […]

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How to Write Compelling Marketing Emails

When having to write many emails to clients and potential customers, it can be easy to become complacent or lazy about the style of email you’re writing. Just as easily, you can fall into the habit of recycling a specific formula for writing mail that may have worked well for you in the past, but […]

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You’ve got mail

You have painstakingly read and re-read every line of your email and racked your brains for the perfect subject line; but can you be sure when you hit the send button, that your hard work will be reflected in your email statistics? Here are our five top tips to email marketing. 1. Keep it fresh […]

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The best free SEO tools

Search engine optimisation or SEO as it’s known, is making your website easy for both users and search engines to understand. SEO helps the search engines figure out what your website is about and how it may be useful for users. We understand as a start-up or small business you may not have the money […]

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How flexible are you?

Since June of this year, the government has extended the right previously reserved for carers and those looking after children for every employee to request flexible working hours. The Department for Business, Innovation and Skills recently released that, “20 million people now have the right to ask to work flexibly”. So, what does this change […]

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How can blogging help your business?

When it comes to successful online marketing and communication a blog can be an excellent and effective communication tool. Offering knowledgeable and top-quality content you can build online connections and help strengthen both your client and business relationships. Creating a blog is a great tool for small and large businesses to communicate with existing or […]

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